The Janine Bolon Show with Tom Perrone: What you can do with a podcast episode

What You Can Do With a Podcast Episode with Tom Perrone

Tom Perrone

Tom is the founder of the New England Consulting Group of Guilford and Business and Personal Benefit Planning Group. 

Tom is directly involved with the planning process with clients in the area of Real Estate, Business Growth and Transition Planning, Income Planning and using Tax strategies and Medicaid Asset Protection Planning.

Tom is a big advocate of working in teams. He believes that all the client’s advisors should be working together and be aware of what other members of the team are doing for the business client. By doing this, the clients get the most out of the group’s efforts and create a quality path to achieving the client’s financial goals.

Today we will be discussing the Power of Podcasting & how you can use it in your marketing and promotion of your business, your art and with very little money. 

Tom put together a list of 25 things you can do with a podcast episode after you’ve been a guest.

Here are some of the possible marketing ideas that can be used to market you and your podcast. I have  highlighted the tasks which I do automatically for those who wish to collaborate with me.  

Collaboration with your podcast host:

 You are a collaborating partner with the host; it behooves you to do some of these tips: 

  1. LinkedIn, or Facebook-social media post 
  2. You are promoted on LinkedIn as a pre-show and post show in my network 2. Post on blog to landing page 
  3. White paper insert / or article hyperlink 
  4. Newsletter link/ as special note to clients 
  5. Edit audio as an added content to distribute (example could be part of the 40 minutes you want  to express or reuse 
  6. Embed in your pdf flyers  
  7. Put at the end of your email 
  8. “Appeared on “title” 
  9. Transcribe the podcast and use as blog and content/white paper or book 
  10. Press release “appeared on” 
  11. LinkedIn post and direct to blog discussing content, with link to podcast in blog 12. A referral letter: “Learn more about me” put link in the email or letter 
  12. Post on your website and drive to the website; “to learn more about me”  
  13. YouTube post: Have intro and put the link in the note’s summary to the show 15. Transcribe and use for multiple blog posts 
  14. Free up your time with marketing person to get more ideas 
  15. Free up your time by having a Virtual assistant  get these ideas done 
  16. Promote the podcast to your network and email list 
  17. Get promotion on YouTube with a short promotion snippet 
  18. Mail out DVDs of the show if it is a Video based podcast 
  19. Create a short course based on the topics you discussed on the podcast
  20. Contact other podcasters and get introductions by using this podcast as a launching point
  21. The Cannoli Group: special group of a national network of coaches, business owners,  professionals 
  22. Introduce people to the podcast host that interviewed you, this will lead to them making introductions of you to others. 
  23. Have a media appearances page on your website to promote the shows & episodes you’ve had recorded.

Blog: www.yourbusinessworth.com
LinkedIn: https://www.linkedin.com/in/tjperronebusinessweatlh/

Transcript of the Show

Bryan Hyde
Welcome to the Janine Bolon show, where we share tips from around the globe. As we guide practical people with their finances using money tips, increase their incomes through side businesses, and maintain their sanity by staying in their creative zone.

Janine Bolon
Welcome to the Janine Bolon show, and I cannot tell you how excited I am today. We have Tom Perrone with us today, and the topic of the discussion is What Can You Do with Podcasts? You have so many people, so many business owners, artists, authors, if you’re a creative, you’re on a podcast of some kind. And there are so many things that you can do with that podcast, we see it, Tom and I see it as a very under utilized aspect of our modern life right now. And the reason why I think you should listen to Tom is not only is he a dear friend of mine for many, many years, but he also is the founder of the New England Consulting Group of Guilford. And he is a business and personal benefit planning group like this man is the one that founded this, he is directly involved with planning with the process with clients in the area of real estate, business growth, transition planning, income planning, and using tax strategies and Medicaid asset protection planning to help you help your business grow and become better. The best thing about Tom though, is he’s a big advocate of working in teams. He believes that all clients advisors should be working together and be aware of each other so that they can help their business client and by doing that he really helps a lot of people achieve their financial goals. Thanks so much for being on the show today, Tom.

Tom Perrone
Totally my pleasure, Janine, again.

Janine Bolon
It is we have a good time, we talk a lot about the things that matter to us. And we, what I love about it is we always managed to help people out and help them with their lives. So talk to us a little bit about podcasts. And what can people do with podcasts, because we really see them under utilizing these wonderful medias that they have the ability to use as a marketing device, or even just as a historical device. So talk to us a little bit about what you see, in your experience.

Tom Perrone
Yeah, I’d love to because I think it is under utilized. And the thing is, first of all, how many people ever asked to be on a podcast number one, not a lot of people. And so if you’re asked to be on a podcast, it’s probably the best content for marketing and goodwill that you could possibly get. And the reason for that is, you don’t have to sit in front of a screen to watch it. You can listen to it on your radio, in your car, on your phone. And it’s always accessible. And it’s great marketing, because most people will listen to part of it. So but what I’ve noticed after doing so many podcasts myself and having so many guests on, I noticed what they did is they did exactly what they would do with their wills and trusts, after we got them set up. They put it in the drawer, and it’s this dust on it, and it drove me crazy. So I made a list out of the blue took me about 15 minutes of about 25 things that you can do with your new found podcasts that you just got. And I’ll share a couple with you and some different ideas that we’re using. And I’m sharing with our podcast guests and putting some value to this podcast.

Janine Bolon
Let’s go ahead and start looking into that. Go ahead and share with us some of those aspects that you were able to work with me on.

Tom Perrone
Yeah, let me I’ll go down a couple of them. We’ll talk a little bit about that. First of all, a podcast is good, because once it’s done, I could shout it out on LinkedIn to my connections, and do a nice shout out and put the link to the podcast to my group. But I can also go into people that I know and ask them, Hey, would you shout this out. Do me a favor, shout it out at your LinkedIn and all of a sudden, you know, you might have four or five or six people shouting out this podcast with a link and then maybe going to 2,3,4 thousand people that are now capturing your message and who you are. So that costs the podcast guests. We’ll call them the guests. Nothing. Absolutely nothing. So you’re being promoted on LinkedIn. I could also do this, and this is what I do and Janine, you do it very well. I pre-show it. I will talk about, hey, tomorrow’s the greatest day in the world. I get Janine Bolon on my podcast. What a wonderful opportunity. Well, there’s one shout out without the show. Then you come on, and I shout it out again, so a double whammy. I could repurpose this podcast. So Janine and I could take our podcast tomorrow morning. And hey, let’s look at the historical. What did Janine say, a year ago or six months ago, blah, blah, blah. You could put the podcast link on your blog, you have a blog, they come in, they want a white paper or something. But in that blog, you would put that, Hey, you want 15 more minutes of what we’re talking about? Here it is. Here’s the one thing that’s underused definitely, is I put, not only my podcast, but I put a video where I call a webinar video, or what I call events on demand, which is a webinar one on one educationally in my newsletter, and I highlighted one of my friends, Don Camerata, who’s a professional business owner. And he talks about professionalism and dress, and he’s in my newsletter. So people just have to click that link, and they get to listen to Don. And that goes out to three, four hundred people. I can, the other thing I can do is I can edit part of the podcast. Now, I can do it because I’m used to working with audio. But maybe someone isn’t. But it’s so easy. Anybody who knows anything about computers can take a snippet of part of the audio file. And for just that, maybe three minute content, use it for the subject that they’re talking about. So for example, I had Joe Perone on today doing a video. And we talked about five steps to time freedom, I could have taken step two, cut that video out, maybe had it for three minutes and put it into my newsletter, or put it on LinkedIn, or whatever I want to do.

Janine Bolon
Excuse me for cutting him. But that’s one of the things that I found out, it’s when we came up with the three minute money tip podcast, that was one of the most popular podcasts we had, because every Friday people knew that podcast dropped at noon. And I had people that would let me know at 12:10 If that podcast hadn’t dropped on time, because they had set their lunch around that podcast just to listen to that three minute money tip. And that’s what they call snackable content. It’s three minutes of content that people kind of get to feeling like they have a relationship with you, they get to know you a little bit. And like we all know if they trust you, then they want to do business with you. And so I can’t stress enough what Tom is saying about cutting out audio and having snippets of anywhere from one minute to three minutes are actually very powerful marketing tools. So go ahead, Tom. One of the other things that you mentioned about more than just going on LinkedIn and Facebook and doing social media posts. After you’ve been on a podcast, make sure that you highlight the host like say, Hey, you just got off zoom with such and such host can’t wait to share with you the show. That is another thing where you’re benefiting everybody in that regard, like you said, pre-selling, if you will. So talk to us a little bit about how you’ve used some of your posts. You were telling us about the guy with the thumb drives, one of your clients?

Tom Perrone
Yeah, yes, I have I just did one of the oldest law firms in New Haven, in Connecticut area, and I suggested to him that he go out and get the small four gig, USB’s, put the law firms name on it, and then have them put the 30 minute podcast on that USB, and in their client kit that they give to people or you know, someone comes in to talk to them, they could give this kid out and say, Hey, listen to this 30 minutes in your computer, you’ll know more about our firm, and we go back almost 100 years and you’ll get a better feel for who we are. What a wonderful thing. You don’t have to be there. You don’t have to tell them. They just have to listen. I’ve been doing that for years, by the way. I don’t do one on one interviews with people. I send them videos of my interview with them, like I’m talking to them and they get more out of it because they can rewind, listen to it again, and get the next video and then the next, and finally we will meet but they have more information about me. And they’ve kicked the tires. And now we’re ready to settle in and we’re going to go well you could do the same thing with a podcast. I might also add this Janine if you’ve done one podcast most podcasters know a lot of other podcasters. And if you like doing it, that host can probably get you on a couple of other podcasts that you’d love to be on. So you could always take new material and use it a new subject. In a referral letter I use this quite a bit when someone refers me, I’ll, I will send them a hard letter. And I’ll have the address of the podcast. But I send the same letter by email. So it’s a hot link. And I basically say if you want to know a little bit about Perronne, click the link and you got a half an hour to listen to him. So again, another way of learning to who you’re talking to. We talked about YouTube posts, taking that podcast, putting it up on YouTube, putting it on your website. By the way, a lot of people say, Well, yeah, I don’t know how to do this. Well, it’s not a big deal, because there are a lot of people that are around computers that for very small dollars will do all this for you. But it’s the best 100 to 150 bucks you’re going to spend. I talked to one of my friends in a marketing company, I asked him, How much do you charge for your podcast? He said, $1,600. I said, Wow. Because he’ll put it on the website, he’ll do everything. But if you already have a website, you don’t need to do that you need to just get a podcast done. And there’s a lot of people like me that do it either for nothing, or we charge a very small amount, a couple $100. Because we’re not syndicated like Janine, she’s a big gun. She’s what everybody who wants to be a full time podcaster wants to be but she keeps eating up the market and get syndicated. What can I tell you, Janine? Right.

Janine Bolon
We have a tendency to do that. Well, those are some of the tips and tricks that we’re talking about today. But Tom Perrone, who is the founder of multiple groups, if you were looking for a way to figure out how to take your business not only to the next level, but to be able to plan, do some strategic planning, tax base planning, he can help you out with that. But also, when we get back after the break, we’re gonna talk about when you’re on a podcast, and you’re a guest on the show, we came up with a list of 27 different things that you can do with that one show so that you can market with it and bring more value to your clients and customer base. So we’re going to see you right after the break, catch you on the other side.

Janine Bolon
Welcome back to the Janine Bolon show, and I’m with my guest, Tom Perrone. And today’s discussion is all about why podcasting is important. Being a guest, we’re specifically looking at being a guest on podcast programs, and why that’s important to your marketing campaign. So Tom, go ahead and chat with us a little bit about why this is even important. Why are we even talking about this today?

Tom Perrone
Well, what’s important about this is that if you need to get your word out to a market, because that’s the way it is. People, we talk about inbound a business, and in our practice, we basically look for inbound people that know of us, we’ve been referred, they call us. And in the old days, 51 years ago, you still be all outbound, you didn’t sit and make phone calls. Well, that’s different nowadays. So you got to get out there. And there’s a lot of noise. Now. I think one of the things, podcasts are so wonderful, you could structure the podcast, to talk about what you do for the client, and what’s important to them, and not how good you are, and how great your firm is, but you can design a podcast that really shares with the audience. Okay, listen, we know you have some pain, and we’re very much aware of it. And this is how we handle it. And we can bring you down a path where you can solve this problem, or ease the pain. And you know what people will listen because you can promote the questions that you want on that podcast, and have it designed for that purpose. It’s not just a random conversation. It’s certainly designed. So you could design it any way you want to because the guests that are inviting you on, really want you to come prepared with the questions that you would like to talk about. And it’s designed that way. So it really is a very efficient and effective way of talking about who you are, what you do for clients, why they should know, trust and like you. So it’s a great medium. I think it’s really really wonderful.

Janine Bolon
Well, in the previous segment, we were talking about several of the tips that people, what people can do with the podcast after they’ve been a guest and podcast host are more than willing to give you the mp3 files or mp4 files, so that you can cut them up and use them on whatever way you want. So go ahead and talk to us about some of the things that you’ve been able to do with transcribing. You know, after you transcribe the show, a lot of people don’t transcribe the show. But you have transcribed the show, talk to us about what you do with it.

Tom Perrone
I’ve suggested to people that they have the beginning of a book, you know, if you think you’re doing a podcast for 40 minutes, there’s a lot of content there, you could have that podcast transcribed. And all of a sudden, you’ve got documentation, which could be a start of a small book, you know, I was shooked that we talked about with Micah Posey. And, you know, you do a couple of podcasts and have them transcribed. And all of a sudden, you’ve got a book in play that you can, you can create, you may have to write a couple of chapters, but you’ve discussed the book itself on the podcasts. And I think that’s a great way or even if not a book, a long white paper. Again, my guest today, which we did a video, and a recording is going to talk for 45 minutes about The Five Steps Needed to Create More Time for Yourself in Business. Now, that could be a white paper in and of itself. And a transcription can actually do that for them. I think that’s a great idea. Again, I like the idea of repurposing the conversation, because you might talk about something today, but six months down the road, there’s nothing wrong with pulling that back out and getting into literature. You don’t have to always do new things. So again, if someone does a podcast, they may like doing it, they’ll get on other shows. But now you got to get it out. And again, I’m looking at 25 ways I use the podcast and not one of them costs any money. Not a dime. Isn’t that interesting?

Janine Bolon
An excellent marketing on that, because you were even talking to me about take the transcription from your podcast. And so maybe you have no interest in writing a book on it. But you break it up into multiple blog posts, and you just have, you know, continue reading the article next week, when I post the second half, you know, make it a series of sorts. That was another idea that you were talking about.

Tom Perrone
Well, yeah, and you can again, nowadays, I don’t know much about these current, these programs where you can have an event, I think LinkedIn has gotten a LinkedIn event or something. But you can pre-record these things and use that as the event. So you’re not there. You know, the one thing about doing podcasts when you start doing them, it’s a very easy way of creating content. But most people like to do them, they enjoy it, they get comfortable with it, because they’re kind of talking about their business, and they’re talking about themselves, and how they help their clients out. Those are three great topics for a business owner. And you know, it changes because you might change a market. You can do new podcasts on a new market, and use it through your newsletters and all kinds of stuff, almost anything that goes out of your office to a client or anybody else could have a link in that hardcopy or the email, and you never know who’s going to click it. And there you go, you’re off to the races. But I think people that do the podcast really should take a little time and know that even if they use a couple of these ideas, it’s better than what they’re doing now. You know.

Janine Bolon
Much better than what they’re doing now, which may be close to nothing. Like they do the podcast and I think that’s it. That’s all I need to do. I’ve been on there the show host will do all the marketing for me. And they don’t realize how much leverage they can actually get out of that 30 to 45 minutes show they were on.

Tom Perrone
I’ll give you an idea what I’m doing on LinkedIn and I’m doing on Google business, Google Places I can’t remember I have Lucille doing some work for me, and my wife doing some work. But basically I’m taking blogs and I’m redoing them over with video. So I’m taking the content of a blog I wrote a year ago, two years ago, 10 years ago, and I’m taking it, and I’m either doing an audio or I’m doing a video, you know, maybe a three minute video on it. And I’m posting it. That’s interesting, because now I’m repurposing but it’s still new. Now I’ve added a video or an audio, you don’t have to do an audio, I mean a video you can actually take an audio on your phone or something and talk about something and post it. Let’s go back to that transcript, a half hour show will give you enough transcript information that you could probably make a blog post for the next every month for a year, really, and just take it in segments. So it’s the again, the podcast is one of the most powerful sources of content, not in and of itself, but what you can do with it. From the editing, from the snippets to the transcription, just a bunch of stuff. So again, my frustration was always to say, Hey, we just did a great show, don’t put it in the drawer. This is really good stuff. And, you know, it’s just an easy way with no cost marketing, it doesn’t cost a dime. Now, you might have, yeah, I’m sorry, you might, you might be able to show that they produce it and stuff, and it charges you some money. But that’s still worth it. Because, again, I come back to people that are charging an enormous amount of money. And that’s it to do it. But I know Janine, when you talk to people that you have on the podcast, you share with them all these ideas, to use it for them. And they can use it, it’s just a matter whether they do it or not.

Janine Bolon
There’s always so many ways that you can repurpose audio content, as well as written content. And frequently business owners are so busy, they don’t have time to sit there and be creative and constantly going about generating additional content. So I encourage them sit down with me, or Tom or somebody else who’s a podcaster and let them interview you. And one of the best ways to set this up is how you’re going to learn more about me, right, as the business owner is like, learn more about me. And this is something Tom talks about a lot either you post on your website, or have it as a hyperlink on your email where it goes to this podcast or this episode, what have you so that people can learn more about you. And then you can start writing additional content. So one of the best ideas I ever heard from with David Jennings, who created Systemology, and he created a book Systemology, the book was created through a three day seminar that he was giving. And then after he recorded that three day seminar, he took all the transcripts, put them together, handed them off to a ghostwriter. Asked the ghost writer to build it out into a book format. And then after he received that book format, from the ghost writer, he went line by line. And basically he said, I rewrote the whole book. However, I didn’t have to sit there and look at the blank page. And I didn’t have to totally completely refurbish content, he just went through and change the wording. So it matched more what his style was. So that’s the power of having people either interview you, or having people record what you’re saying, and then being able to put that information together. So, Tom, you were talking about how you have the ability now to make time, so you can sit and just think of new ideas on ways to handle podcasts.

Tom Perrone
Well, you know, and I’m sure this has been, I’ve been doing this for so many years. But you know, I, when my clients finally call me after they’ve done two or three videos, they’re ready to jump in, and I have not said a word to them. Because all my recordings are about the client. And they get to know who I am through the videos or the recordings of the audio and people like that they want to feel comfortable. So again, a podcast or recording or some kind of type of medium that you’re using can really be a big help to you.

Janine Bolon
And so we will be talking more about what you can do with podcasting in order to build your business or stay in touch with friends, clients and customers after this break.

Janine Bolon
Hey, welcome back to the Janine Bolon show, and I’m sitting here with Tom Perrone, who happens to be one of the financial gurus that helps folks who are business owners, and helps them get into the retirement mindset, helps them with investment strategies. And one of the fascinating things is this guy is always learning something new, always doing something new. And just recently decided to build an online course. Why? He just wanted to kind of test drive it to see how well it would work, because he’s been doing videos and audio programs for so long, that to do an online course didn’t seem that much more difficult. So, Tom, why don’t you tell us a little bit about why you started to build this online course?

Tom Perrone
Well, thank you, Janine. I think it’s a great course. But it’s a timely course, because I really built it for people somewhere between 35 and 55, who really had a tough time, saving money. And they know that retirements not that far off, and Hey, Janine, you have four kids, the amount of money they’re going to need when they retire based on the way inflation is, is going to be a lot of money. Unfortunately, I saw a stat last year where the average person in the United States has something like $25,000 in their 401. I couldn’t believe that. But I look, you know, 51 years in practice, building a multimillion dollar practice on retirement for not only business people, but other people, I realized people did not have a lot of knowledge about money. You don’t have to be on Wall Street to be successful in retirement. But there is a literacy factor that I thought, well, what’s the two reasons that I came up with two reasons that I felt people are not saving money, it’s misinformation, and it’s discipline. And I built it around there. And I took it from that point. And I did step by step in phases, how to start, what to look for, don’t worry, if you’re not getting to the point where you expect to be. But over time, I did it like a step stone type of thing. But in time, you will be doing it. And I brought up a lot of things like, people will hear the market, it sounds so great at times. But no one ever talks about the downside of the market. So we talk and I don’t have a bias, it’s just that I want both stories to be told. And I did models in there, I used my own software that I’ve been using for many, many years. And I have a bunch of PDF guides that are extremely written by one of the best publishers in the United States. And these guides can be 15 pages to 125. They’re downloadable, just the guides alone are worth the 97 bucks. But there’s a ton of videos that are ranged from three minutes, some to maybe 10 or 11 minutes. And we work around a case history. But it’s so educational, I was able, I was happy about bringing into play, all the things that I would normally would have brought a client through. And then what I would have done with that client every year, twice a year to make sure they’re on track. And I know if they follow what I’m telling them to do. And don’t get caught up in the minutiae and all the all the sparkly things that you hear on NBC, then they’ll be successful, but they’ve got to start doing it. Because at some point, someone’s going to, you know, the biggest fear that these younger people should have is they keep kicking Social Security down the road. And at some point, they’re going to say it’s gone. And you’re going to have to start putting money away and it just might be too late. I’ll give you an example Janine, compound interest, people have no idea of the power of compound interest. And I share that and I have a spreadsheet in there to show them that if you compound a dollar out over time. What does it look like versus simple interest? So it’s a very educational thing. I was very proud of it. Actually, I put it together because I wanted it to be something that people could use and it is for those people 35 to 50, 55. But again, if you’re someone like me who have a lot of grandchildren, it could be a good gift for them to start learning because they can learn on their own at their own time. But yeah, so that’s why I did write it. And I’m hoping that people will learn enough and get through the discipline and the information so they could feel comfortable putting money away for retirement.

Janine Bolon
And you talk about there are two reasons you did it that people need help with discipline. And they also need help with the misinformation that’s out there. So one of the things that you and I have talked about is the compound interest, you know, that’s the old, the old joke of, do you want to take a million dollars? Or do you want to take a penny that doubles every day for 30 days, and you find out at the end of that exercise, that if you’re, you’re compounding that penny that over the course of that 30 days, you end up with something like, I think the time I did was like three and a half million dollars or something like that, it doesn’t seem like much when you’re compounding it if you don’t understand what compound interest is doing. So when you talk about misinformation, what are some of the areas that you have seen where people got misinformation? And what you’re trying to combat it in this course?

Tom Perrone
Yeah, tax free and tax deferral is key. People don’t understand that. For example, let’s say a company has a 401k. And the company says, well, we’ll give you a match of 6% of your salary. If you contribute x. Well, my God, that’s 6%. 6% that’s not even taxable to you. And it compounds tax free in a plan, and the company’s putting in why would you not participate? I’ve had people in some companies that we had a nice pension plan. And they said, I want to take my money home. Oh, so you want to take your home, your money home, get taxed and not save. So again, that is that knowledge and the discipline of saying, I’m going to put the 6% in and do without, so I am successful down the road. Another area that I see as people having too much money in, for an example, the bank account with the idea that I need $100,000 in my checking account, because what if something happens? And I’d say what was the last time you ever had to write a check for 100,000 because something happened in your life? Right? So I said, well, at the very least, why don’t you find something that you can put it into earn little more interest, and it’s there, and if you need to take it out of there. So that’s another thing. Tax free income. Now people don’t understand something a lot of people, is that back in the 70s our tax rates, our income tax rates were 75%. I think at one time even hit 90%. In England, it was 90%, meaning you made a dollar and 90% ended up in taxes. I mean, 1913 that was that. So it’s, as you see what’s happening in our economy today. The government needs money, because they’re overspending, they’re going to be taxing more and more of our income. So what’s a tax free dollar worth to you 20 years from now. So there are plans that you could might put money in, where you can extract it out, totally tax free, it’s in the code, it’s set in the code, it’s codified, it’s not going to change. And people are not aware of this. So if all of a sudden today you’re in a 22% tax bracket, but when you retire, you’re now in a 40 because you’re going to have your social security and other income coming in, that dollar that comes out tax free is not affected whatsoever. People depending on social security, I think people my age, I don’t worry about it, because the politicians don’t have enough guts to deal with it. So we’re free. I think the younger people, though, what I don’t know what they’re gonna do with that, you know, in 1935, when they did it, there were 100 people paying into the system for every beneficiary. Plus at that time, mortality was 64 and a half. So the politicians knew the chances of using that money was nil. But now it’s where we are now, it’s people living to 85. And there’s only two workers for every recipient. That’s trouble. And we’re out of money anyways. So you need to be self sufficient. Because if you don’t do it for yourself, no one’s going to do it. There’s no safety net there. Another misunderstanding is if today you make $100,000, and I’ll use this as an example. And let’s call inflation three percent and your final earnings are ended up at $175,000, 25 or 30 years from now, don’t fool yourself, you’re living on $175,000, don’t think you’re going to retire when you’re 65 on April 15, and you’re going to live on $40,000, like you did 30 years ago, you’re gonna need 120, maybe $130,000… 75, 80% of what your final pay is. It’s, it’s only because you created a standard of living. Well, I won’t have a mortgage, I won’t have kids to educate. Yeah, look at the gas bills. Look, what the taxes on your house are, right? So it’s these things that people put their, you know, they don’t listen to and they don’t understand, they don’t learn that I try to bring out in the course. And then I show them how to do it. And you know, I’m just using things that I’ve used over the years, and I’m very happy about where I am in life. So that’s the nice thing about when you hit my age, you finally know where you’ll be sleeping and it won’t be under a bridge. That’s a good thing, you know.

Janine Bolon
So, that’s one of the primary things people worry about is they don’t want to be pushing a grocery cart, when they’re 65. You know, they don’t want to be living under a bridge. So go ahead your courses, what?

Tom Perrone
Well, the course is good, because the reality is now that I’m kind of retired and my wife would fight you on that, we do a lot of traveling, our standard of living is as high as it’s ever been. Because we want to do it now. We don’t want to wait till we’re, I don’t think I’ll be wearing a speedo in Hawaii when I’m 87 years old, I want to do it now, you know, and you’re gonna want to do it when you early retire, and when you’re ready to do it, so you need a lot of money. So just take the course learn how to do it, I love to hear from you how you’re doing. And Janine, there’s a lot of what you teach in your course in there. And that’s, that discipline, and your plan from 10%, 40 and 40, 30, 60.

Janine Bolon
And I got to cut you off, and we will come back after the break and learn more from Tom Perrone and managing money.

Janine Bolon
Welcome back to the Janine Bolon episode, and I’m here with Tom Perrone, and we’re talking about money, and podcasting. So if you’re one of those people that you’re an author, you’re a creative, you are a business owner, you are enjoying the fact that you’re either on YouTube channels, or you’re with podcasts, we just wanted to share with you some of the things that we’ve learned over the last well, I’ve been in podcasting since we were called Audio bloggers back in 2002. With blog talk radio, when they didn’t really even know what to call what we were doing. YouTube wasn’t even around yet. So that’s how long I’ve been in the biz, YouTube finally made its appearance around 2005. But really didn’t kick start with what we now know it to be until 2006. So that kind of let you know the era we’re talking about. But Tom and I have been talking about how we use marketing strategies with podcasts to not only increase our business, but also how we help leverage the money that we do have in our business so that we do as much marketing as we can dollar free. So welcome to the show, Tom, thanks so much for being with us.

Tom Perrone
Well, Janine, again, it’s always a pleasure being on your show, always fun.

Janine Bolon
So let’s talk a little bit about one of the things that you’ve learned when you first started getting into podcasting a couple of years ago. And you were being a guest. Talk to us a little bit about what you learned regarding the importance of being a good guest, and by having a media kit.

Tom Perrone
Oh, that was, and Janine I give you all the credit there. I didn’t know what the heck, I remember meeting you, and you said, You got to have a media kit. And I didn’t know what it was, and thank God, you have this wonderful course that set me straight. I have one, I’m always updating it. And the media kit is so important. So let me go to a scenario that’s very important as a podcast host. What I learned and I tried to explain to guests, I love you, come on the show, you’ll be prepared, but do me a favor. You need to prepare me too. You need to think about certain things that I want to talk about and what you want to talk about and be prepared. And one of the best ways of doing that is to have a media kit. So I have something in my hands that I don’t have to do all the research and Janine, I’m sure you’ve been there, where all of a sudden you have a guest, that haven’t sent you anything, and you got a show ready to air, and you have nothing on this person. And that’s almost like dead air. But you end up doing the research just so you don’t look bad. Right? Right. So the media kit is really a good thing, and if you don’t know what it is, you should contact Janine because she’s got a great online course. Actually, she’s the queen of online courses. She’s got all kinds of good stuff there, from finance to media kits and stuff like that. But the media kits are important. And if you’re going to be a guest be a serious guest make it easy for the host. And I’ll tell you why. Because that host will have no problem referring you to their other network podcasters and saying this would be a good guest. Janine, you and I talked about that all the time.

Janine Bolon
We have so many contacts that are similar, yet enough different that it makes it very easy. So podcasters are huge networkers .I know, you hear all the time that networking is king, and you need to get out there and network. But one of the things is, is once you get on one podcast show, just say, hey, is there anybody else that you think I would be a good guest for them on their podcast? And I guarantee they’re gonna have a list of three to five right off the top of the bat, that will know Oh, yeah, you would totally sit on Tom’s show or Randy’s show or somebody else’s show. So yeah, we actually have huge networks of people.

Tom Perrone
You know, the other thing I will bring up is that I’ve never had anybody tell me, No, they don’t want to be on the show. I’ve had people say, I’m concerned because I’m shy. And I said, Well, that’s exactly why you should be on the podcast, because we do it on an audio basis, Janine, we don’t do video on the podcast, I think it’s a matter of me being able to focus and the guests being able to focus however, we are now doing video and podcasts simultaneously. And I’m using the video for another reason. But a good podcast host will help you get through the airing, because they’re going to prepare you to put together some of the topics that you want to talk about, and feed two very good questions that will educate your audience, make you look good, and get the message out. You know, one of the greatest things in a podcast that I see is I look at it two ways, I can have someone talk about their business and how good it is without kind of boasting. And we can talk about the services and what they do and why they do it. But on the other side of that coin, I could also make them be human, an actual father, or mother that lives down the block that care about the client said, Oh my god, I screwed something up. And I felt so bad that we reimbursed our customer. And you know, that kind of thing. Because people want to see the human side, but they want to hear the human side, too. So podcasting is a wonderful way, don’t be shy, go on, try it. It’ll open up a lot of good marketing opportunities for you.

Janine Bolon
Especially if you’re a creative of some kind, like, maybe you have an Etsy shop, and you think, well, nobody really wants to hear about what I do. Because what I do is I make jewelry or I hand craft hand stitched items. And it’s very visual. And that’s something I’ve heard where people will resist getting on a podcast because what they do is very visual. And it is, it’s correct. But believe it or not, there is a aspect to your art, there’s an aspect to your craft that can be described. And like Tom was saying, people want to know your human side, I’m sure there are stories you can tell that are hysterical, that are absolutely entertaining, that people would love to learn a little bit more about you. And it not only shows your humor, but it also shows the fact that you’re very human, and that you make mistakes too. And I love telling stories on myself where I’m the butt of the joke just because I find it hysterical. I’m laughing at myself all the time. I’m quite the fool. But at the same time, I’m having a good time. And so thanks so much, Tom for bringing up the fact that some people are shy. And some people don’t even think that their art or their craft is potential on a podcast and nothing could be further from the truth.

Tom Perrone
And you’re right and everybody has a story. And to your point, I wrote my book last year Unlocking Your Business DNA, which is really about all the things and strategies that I helped business owners do to create growth in their business and enjoy a lot more free time because I was able to work 80 days a year and do very, very well my practice for many, many years, and I wanted to share that. Well, you know what happened, I realized that was a story. And the more I got into what was happening in my life that I really never thought about, I said, Gee, wouldn’t it be nice that people can come on and share on a podcast, I didn’t even think of a podcast, Janine. About, gee, this is what happened in my business and I failed for four years, but then I did this, and now I’m successful. And I want to share that. Don’t give up do this, don’t do that. So my show is really all about how to build and grow and protect your business. But there’s a lot of blemishes in between, we all make them. Think about it. If you’re having a tough time in your business, you can’t go to your competition, because they’ll steal your ideas. And they’ll see that you’re weak, you can’t tell your spouse because you don’t want to bother him. The kids don’t care about so who do you talk about it. Well, sometimes being on a podcast and talking about the successes and the failures is kind of a cool thing. Because you get it out there, it really kind of frees you in a way. But you create a great, a great network of people that identify with. Now, Janine, your podcast is probably the most successful of the podcasters that I know, because you’re syndicated with how many people now?

Janine Bolon
Oh, I have 47 internet platforms that people can hear it on. And we have two radio stations that are kind enough to rebroadcast our signal.

Tom Perrone
And what she’s really saying without saying is she’s huge. And she’s huge, trust me, and no one that I know in the podcasting business is doing what Janine is doing in this particular market. Janine, I also suggest that people, if they really want to get their word out that they do talk to you about being on your show, you do a lot for them, but you get the word out in a much more geographic area than we do. We’re kind of regional, you’re like all over the place. You own the West Coast, I think at this point.

Janine Bolon
It sometimes appears that way, but if you want to be a guest on the Janine Bolon show, and thank you, Tom, I appreciate that. I’ll pay you your 20 bucks later, for the promotion. But if you want to be on the Janine Bolon show, just go to www.theJanineBolonshow.com, and then you can click on the menu item that says be a guest, and it will walk you through the media kit course. And it will let you know how you can get access to tier one, two and three levels of podcasting platforms. So that’s the little boost there. But Tom, don’t forget to tell us where people can sign up for your online course, because it is a wonderful course for people to learn how to get themselves ready for retirement.

Tom Perrone
If they just email me at [email protected] and ask for the course link, I will send them that long link and they can go right on. And my last statement is, yesterday, Janine, I spoke to a gentleman, and this is a case in point about your show, who developed a wonderful app about money, and he said the biggest problem was marketing. And I said, I pointed right to you and said call this woman she will get the word out, like across the nation for crying out loud. And so he’s going to call you, but that’s the value of your podcast. Your podcast has so much power. Again, you can be on Janine’s podcast and get a lot more than being on 10 other small ones. But, you know, that’s the power of a podcast.

Janine Bolon
Thank you very much I appreciate your compliment.

Tom Perrone
No yours is good when and we all learn from Janine. But in any event, Janine, it’s been wonderful visiting with you. And again, there’s so many things that you can do with a podcast that people should know that you can do it without spending a lot of money.

Janine Bolon
And I think that’s the take home message with today’s show. Thank you so much, Tom Perrone for being with us today. Being the money manager and assistant that you are and I’m Janine Bolon and we’ll catch you on the flip side. See you next Sunday.

Bryan Hyde
Thank you for listening to the Janine Bolon show. Be sure to subscribe to our show notes by going to www.theJanineBolonshow.com, where you’ll find additional resources as well as the opportunity to sign up to receive our program and your email each week. Be sure to visit our sponsor at www.the8gates.com.

Leave a Comment

Your email address will not be published.