The Janine Bolon Show with Shel Horowitz - 99 Authors Project, Season 5, Episode 12

The 99 Authors Project – Season 5 – Episode 12 with Shel Horowitz31 min read

Shel Horowitz

Shel is a 10-book author, international speaker, and consultant who helps businesses develop and market products and services that make both a profit and a difference. His latest award-winning book, Guerrilla Marketing to Heal the World, is endorsed by Seth Godin, Chicken Soup’s Jack Canfield, and many others. 

Visit Shel’s website here.
Watch Shel’s TEDx Talk, “Impossible is a Dare: Business for a Better World

Transcript of the Show

Bryan Hyde
Welcome to the Janine Bolon Show, where we share tips from around the globe. As we guide practical people with their finances using money tips, increase their incomes through side businesses, and maintain their sanity by staying in their creative zone.

Janine Bolon
Hello, Janine Bolon, here and welcome to today’s show where we bring you quality content on saving your time saving your money, saving your knowledge while staying sane in the topsy turvy world that is ours, or is that whole staying sane part already a lost cause?

Janine Bolon
The Janine Bolon Show is a syndicated program of four podcast shows that were combined in October of 2021. It was the Three Minute Money Tips, The Thriving Solopreneur, The Writers Hour Creative Conversations and The Practical Mystic Show. These were all programs that have been running since 2017. We’ve produced over 300 episodes interviewed over 200 guests, and today we will be spotlighting one of our authors that is contributing to our 12th book, The 99 Authors Project. So today’s guest is award winning double digit book author Shel Horowitz, author of Guerrilla Marketing to Heal the World, which is endorsed by Seth Godin, along with Jack Canfield of Chicken Soup for the Soul fame, along with many others. He’s a TEDx speaker and is known as the transformpreneur since he helps businesses develop and market products that make a profit and a difference to their communities. He was inducted into the National Environmental Hall of Fame and was the first business to ever be Green America Gold Certified as he bakes in that profitability, while addressing hunger, poverty, war and catastrophic climate change. Thanks so much for being with us today, Shel.

Shel Horowitz
Oh, it’s a pleasure.

Janine Bolon
Okay, so what I wanted to talk to you about right off the bat is you are one of those amazing double digit book authors, meaning you have more than 10 and that you have been writing since 1980, which means you are a veteran of the publishing world. So talk to us a little bit about the first book that you’ve published and some of the story behind that, like what even got you into publishing dude?

Shel Horowitz
Well, it was a funny story, though. All of the books have funny stories. So I was working as a manuscript reader in 1979, for a literary agent in New York named Richard Curtis. And Richard had co-authored a book called Perils of the Peaceful Atom, all about what a terrible idea nuclear power is. And I had used that book for a college term paper that I wrote on the power pros and cons and discovered through his book and several others, that there weren’t actually any pros and there were a lot of cons. And he knew of my interest in the subject. And he knew that I was actually writing a column for the local Pacifica radio stations Monthly Folio, on why nuclear power was no good. And then Three Mile Island hit. And he says to me, I just got a contract to revise that old thing. Do you want to take it on for me? And I said, yeah!

Shel Horowitz
I was 22 years old, and I started writing this book, I had six weeks or nine weeks, some very short time that I had to turn it around. And it came out the following year in 1980. And lo and behold, I was a published author. And this was even more amazing to me, because I was working at the time as a VISTA volunteer in New York City, making $82 a week. So all of a sudden, I had an actual advance to play with. And there I was a published author at a ridiculously young age and writing about a subject that was near and dear to my heart. And from there, I went and did a bunch of books on marketing, general small business marketing, and first and then for the last, really, since 2003, so almost 20 years now, focusing on marketing for green and social change and ethical businesses, and how they can actually become more profitable by addressing things like hunger, poverty, war, catastrophic climate change, racism in their core products and services, and not just with the add ons. So it was a pretty cool ride.

Janine Bolon
And that’s one of the things I definitely wanted to talk to you about is the you know, publishers used to give you advances and that ship has sailed, right? Unless you’re already a million-book author, unless you already have a huge following. You’re just not going to see advances in this day and age. And so I wanted to chat with you a little bit about the sea change that both you and I have experienced from round out 1998 to 2002. When the world experienced vanity publishing, remember, they used to call it vanity publishing, you were so vain, that you were publishing yourself, right?

Shel Horowitz
Now, there have been two big shifts in that time. One was that the big publishers basically lost all interest in what is called the midlist author, people like me, who are not blockbuster bestsellers, but who sell steadily whose books are well respected. So the last advance I actually got for a book was in 2010, when I did my first Guerrilla Marketing book with John Wiley and Sons as the publisher, one of the big New York publishers. And I got my half of the advance that I had to share with my much more famous co-author Jay Conrad Levinson, was $15,000. And that was actually the best advance I’ve ever got. But I did get advances on most of the books that I traditionally published, the most recent one, the advance was a pittance so low that it doesn’t even really count as an advance, it was just something that the publisher could say, yes, we paid you in advance, but it was in the three digits.

Janine Bolon
It was into the hundreds instead of the 1,000s.

Shel Horowitz
I didn’t really count that as having had an advance for that book. But the other big shift as you came to that was the evolution of the writer taking the reins of the publishing horse. And either self-publishing truly or going through one of the so-called self-publishing houses, which are really an extension of what used to be called vanity press, where you are paying the publisher to bring out your book. It’s different from the vanity press model in that number one, they all use print on demand. So you’re not sitting with 10,000 books in a garage or a warehouse somewhere, which is a good thing.

Shel Horowitz
And another way they’re different is that the costs are much lower. Those old places like Vantage, were charging $10,000 to $50,000, to bring out a book and with the current POD publishers, Print on Demand publishers, you can get away with doing a book for just a few 100. So it’s democratized the whole thing, which has its good things, and it’s bad things on the positive side, it means that if you have something to share with the world, there’s no barrier anymore, you can share it with the world.

Shel Horowitz
The bad side, it means that a lot of people who really shouldn’t be sharing a message, or they haven’t thought through their, their thesis or their it’s just a horrible screed about how bad some targeted group is. They’re also publishing and you have to compete with them. So the readers per book has gone way down. And that’s something I think a lot of people don’t realize, many, many, many more books are published, and hardly anybody reads them.

Janine Bolon
Yeah, I know, I keep hearing that. But yet, I still have readers, you know what I mean? We hear the and that’s why, but that’s what I mean is like we keep hearing about oh, there’s so many books published so many books published. But the thing is, is we now have the world, it used to be we were segmented. But especially if you publish in English, there are so many more markets than we’ve ever had. And there are now 8 billion people on the planet. So you don’t need as much market share, you know that as we used to. So you’re absolutely right on all your points. And then I’m just playing devil’s advocate here. But it’s like, as an author, I still have a core list of readers I can reach out to and say, hey, who will beta read my book? And it’s amazing the response I get. So you know, the thing is, is maybe overall, the market share isn’t what it used to be. But at the same time, it’s never been a better time to have raging fans. And so Shel’s going to talk to us a little bit more. Yeah, about that. Yeah.

Shel Horowitz
Kevin Kelley talked about you need 1,000 of them. And I think actually, you can make an impact with far fewer than that. But it’s not so much a matter of market share, but you there are, I forget now how many hundreds of 1,000s of books are coming out every year or two. It’s just some ridiculously large number. But it’s a question of reaching the right people. And as you pointed out, the global reach is much bigger. So like I’ve got a guy in Cameroon who will buy anything I write.

Janine Bolon
Exactly.

Shel Horowitz
When I published with Simon and Schuster, or even Wiley, I didn’t have readers in Cameroon.

Janine Bolon
No, no, that was the thing. I had Italians. I had people that were in Italy buying my book. And little did I know, it was a little English bookstore out in the middle of nowhere, in rural Italy, that was canvassing, and a person had brought in my book, this is back in 2005. And you know, you, you got really excited back in 2005. You’re like, whoa, I’m in Italy.

Janine Bolon
I mean, after 2020 That all bets are off. But you know, that was the the big thing at that time. So talk to me a little bit. I’m gonna get to some of the questions we love asking authors such as yourself, especially because of your versatility and the length of time you’ve been in the industry. Just out of curiosity, did you have any kind of marketing background before you started writing your books?

Shel Horowitz
A little I’ve been a marketer since I was 15. And I’ve been an activist since I was 12. And I’ve been a writer since somewhere, also around age 15. So I got into marketing because of activism because I wanted to promote the causes I was involved with more effectively. So I learned enough about PR to be maybe dangerous and stupid. And I started writing articles to promote the causes that I was involved with in the 70s as a high school student. And the funny thing is, my first publications were in a right-wing underground newspaper at my high school. And I have always been on the progressive side of politics, and they would run my stuff with disclaimer, this does not represent the views of the management, but they would run my stuff.

Shel Horowitz
Paper would not because I was not in the journalism class. So I began to see, okay, there’s a market here, that is not what I thought it was. And it wasn’t paying market, I didn’t get paid for a piece of writing until quite a bit later than that. But they were publishing my reports on demonstrations against the Vietnam War, and that sort of thing. And that principle continued. I, in as a college student, I was involved in some LGBT stuff. And we were having a running fight with the editors of the local paper that didn’t want to print our meeting notices. But they would print stories about the controversy. So we would meet with them and they’d run a story about the meeting, and anybody with a brain could figure out how to call the college switchboard and get a hold of us.

Shel Horowitz
That’s another side of marketing that I got exposed to very early, that was really different. And so,

Janine Bolon
If they won’t run it, then just invite them to the meetings.

Shel Horowitz
And they gave us great coverage of what we were talking about in these meetings and why they were resisting our meeting notices. And yeah, we got a few people from 20 miles around coming in and saying, hey, we didn’t know you were here. That’s great.

Shel Horowitz
Tell the story without the video, the prop, because there was a mountain next to the state park behind my house. And that mountain was targeted by a developer to put 40 McMansions going up to the ridge line. And we ended up calling the developer, our fundraising chair, our honorary fundraising chair, because he was quoted in the papers saying he didn’t mind ruining his own view and the view of everybody else, because he was going to make a lot of money. And we watched $1,000 in small donations come into our P.O. box over the next week.

Shel Horowitz
So all of this is pieces of the marketing story that you don’t necessarily hear from traditional marketers.

Janine Bolon
That’s fabulous.

Janine Bolon
Exactly. It’s just depending upon what your area of expertise happens to be in and how to take that controversial topic and make it work for you rather than against you. Yeah, well done. So what most surprised you about the book marketing process and publishing a book rather than what you had experienced in the past with your activism?

Shel Horowitz
Well, how different it really is from marketing anything else. I took, though, marketing skills from activism, I started a consultancy as a copywriter and marketing consultant, and I still do that work. And most of the rest of the business world works on very different models and publishing. Books are really treated differently in the marketplace. And one of my principles is that market share is less of an issue in the book industry than it is in a lot of other places. Because like, okay, if I buy a car, I’m not going to buy another one next Tuesday. If you are a golfer, or a cook, or a marketer, the chances are good that if you have at least one book on your shelf, in your subject area, you’re going to have 20 or 50, or 100. It’s what is called an elastic market.

Shel Horowitz
Whereas the car is much more inelastic market because you don’t need to buy a car every week. But if you’re an avid reader, and you can’t stop reading books about your field of interest, and you want to be a better golfer, or a better cook, or a better marketer or a better activist, you’re going to be reading and you’re going to be buying. So that’s one big difference.

Shel Horowitz
But on the other hand, you’ve got just the weirdest distribution system ever where nothing is really sold until it’s been out of the store for several months, and you don’t know how much it’s going to come back unsaleable, full of coffee stains and coming out of the money that you thought you were going to be making. So that’s one of the other drivers I think for the whole self-publishing and POD revolution is that that goes bye bye.

Janine Bolon
What you’re talking about is when we used to have to ship books to a bookstore and if they didn’t sell them, they would rip off the front cover so they couldn’t be sold. And then we would get those books shipped back. That’s what Shel’s talking about, for those of you who have published after 2010.

Janine Bolon
Right, and you’re like, say, what? No, no Print on Demand has been delightful for authors. It has its drawbacks but for me, as an individual it is something that was very, it allowed me to do what I what I could do today.

Shel Horowitz
You make less per copy, but you’re not sitting on inventory, you’re not spending a huge amount of money on printing, the only people for whom I would recommend at this point, doing a traditional print run is either you have presold X number of books, and so okay, do X plus 1000 and that’s your print run. Let’s say you’ve presold 5,000 books, so you print 6,000. You figure there’s a pretty good chance, we’ll get rid of that other 1,000, and you will pay less per book. But then once those are gone, you probably want to switch to on demand printing, and even if it cost you twice as much as copier, a per copy, you’re gonna come out ahead. And the other people are those doing fancy full color coffee table books. Those people should be printing in print runs, because they want to be printing offset for quality reasons. And in order to print offset, and make any money at all, at all, you have to print a decent enough number of copies to bring those very, very high per page per copy costs for full color down to something manageable. And that means a bigger print run. Everybody else should be doing POD.

Janine Bolon
Right? And so on to our next question, what would you change if you started marketing your books today? So with everything that, you know, what are some of the changes that you’ve made in your own marketing tactics that have worked well for you?

Shel Horowitz
Well, it’s, I feel like I did a lot of things, right, that didn’t work. They’ve worked for my clients but haven’t worked so well for myself. So some of the things that I did really, right 15, 20 years ago, which sold, a reasonable number of books don’t work anymore. So I would say I would really want to be probably hiring somebody who was good at Instagram and Snapchat on the other social media that I don’t necessarily do. I do Facebook, LinkedIn, and a little bit on Twitter. And I really don’t do any other social media. And I probably put more of a presence there. I’ve always been a fan and I think this still holds true of partnering with other people. And the magic question I asked my consulting clients is in whose interest can your success be? So once you answer that, you know who you should approach and you know how you should approach them, because you want to approach them in a way where they feel they’re going to come out ahead. It’s not just oh, please help me sell my book. It’s like, well, if you take this book on, you’re going to open up your entire base to this other kind of service that you can sell them, or whatever it is, it’s going to be very situational, very individual.

Janine Bolon
So what worked, like when we talked about the process of selling books, and all that you have so many decades of experience, so you can pick from whatever decade you wanted to talk about this. But what process did you try that was like an epic failure in selling your books? Every author has that horror story. And the reason I’m asking for those is because we’ve learned from each other. I mean, that’s why I love writers’ conferences is because you’ll have people running around saying whatever you do don’t hire XYZ. They don’t know what they’re doing. Like, you know, we share that information to help protect our fellow authors from because our we understand our profit margin is not what it used to be. So what was it? What was your story on that?

Shel Horowitz
So, my epic fail was really funny. I published back in 1995, a book on having fun cheaply, called The Penny Pinching Hedonist. I self-published it. It was my, I guess, my second self-published book, and out of five, and I decided I was going to do a big press thing, naming Henry David Thoreau as the first penny pinching hedonist and going to his grave site in Concord, Mass which is about a two hour drive from me on his birthday to read selections from Walden that proved my point. And I sent out press releases to like every paper in Massachusetts and I even did phone follow up and I got there not one reporter about three people who happen to be in the graveyard for other reasons and boom, nothing.

Janine Bolon
Total disaster.

Shel Horowitz
I reported that incident on a publishing discussion list that I was active on the time and Joe vitality Mr. Fire major marketer featured in the movie, The Secret, happened to be on that list. And I happened to see that post, and wrote back to me and said, I want to feature that story. It’s such a great story, even if it didn’t work. And so we built a relationship, he has sent me some clients over the years, he charges considerably more money than I do to write a press release. So if he’s going to hit somebody who’s he’s out of their budget, he might send them to me. And we’ve stayed cordial over all these years as he became a superstar. And so even out of the epic failure, there can be good to be harvested.

Janine Bolon
So when it comes, that’s one of the things I love about doing these interviews is the fact that we share our epic failures with each other and all that fun stuff. I also like to share the fun, which is, what story do you tell about yourself that gets the most laughs from your target audience? Because we’ve all had to get up and speak about our books and tell stories on ourselves.

Shel Horowitz
Okay, this was when I was talking one of my straight line small business marketing books called Marketing Without Megabucks that was published also in 1995, by Simon and Schuster. And I was doing a speech to a bunch of building contractors, and they met in a divey bar in a city about 20 minutes away. And I went down there and looking around. And I threw away the introduction to my speech. And the first thing I said to them was, how many of the contractors here have used the men’s room tonight? And show of hands? And then I said, how many of those, how many of you saw the marketing opportunity in that decrepit bathroom for a contractor? And after that, I could say anything I wanted to them. I had them.

Janine Bolon
Yep, exactly. You knew you hit them, right where they were living, so to speak. Yep, exactly. So what’s the biggest change that you’ve seen in yourself since you started marketing your own books?

Shel Horowitz
Well, I’d say I’ve got greater confidence, I obviously have greater credibility. Books are amazing door openers. The money in a book is not in the book itself. In fact, my co-author Jay Conrad Levinson, the founder of the Guerrilla Marketing brand, always used to say that he made a million dollars on the original Guerrilla Marketing book, but only 30,000 of it was from the actual book, and the rest was speaking and consulting and retreats and this, that and the other thing. So that’s one thing is that having 10 books under my belt, I’ve also gotten to the point where for the last 15 years, I’ve been helping other people make that journey, and particularly authors with a socially conscious business story to tell. So I’ve become a book shepherd. And I was kind of forced into it by a marketing client, insisted that I knew enough to help him, and I discovered he was right.

Shel Horowitz
I thought, no, go get somebody who knows this. But now I’ve produced a whole lot of books for other writers. And it’s always a good feeling. I’ve got two that are coming out next year that I did not write. And it’s deeply satisfying to watch somebody go properly through this process. It’s a, as you know, it’s a minefield, there’s lots of wrong turns and potholes you can fall into. So having an expert to guide you through is really a useful thing. And I’m glad that I’ve reached the point where I can claim to be that expert if you’re the right person for me to work with.

Janine Bolon
All right, I agree with you, it helps to have somebody who’s ahead of you on the trail to be a bit of a guide, because like you say, there’s a lot of places that are blind ins for you. So what are the top five tips that you’d give an author that was selling their books today? What are some tips?

Shel Horowitz
So the first one is to know your audience and your goals for the book and write for those things, and people right from the beginning. And obviously, the way you determine that is to some degree market research. And market research is one of those things that’s gotten really easy and democratized because of the internet. So it’s really easy to put together a focus group and ask for beta readers and, and to say, which of these titles do you like, which of these covers do you like, and really shape it? I, when I was doing my first book on the socially conscious side of marketing, I thought I was going to call it Win, Win Marketing. And the feedback when I said, what do you think of this subtitle? The feedback I got very quickly and very strongly from a lot of people I trust, and respect was, you don’t have your main tried title yet. So I listened to them. And I took three months or four months to come up with the right title. And then I finally decided I was going to ask Jimmy Carter, former president United States, and known for his strong ethics for an endorsement. And once I figured that out, it took me three minutes to come up with the title and subtitle because I knew exactly who I was writing it for. And it came out as Principles, Profit, colon Marketing that puts people first. And that book evolved into the book that I’m really proud of my current book Guerrilla Marketing to Heal the World, took a few steps to get there. But the interesting funny piece of this story is that when my book was published in Spanish, the Mexican publisher used to title the translates as Win Win Market, without having any idea that that was what I was originally going to call the book in English.

Janine Bolon
And so your second tip?

Shel Horowitz
Oh, right. There are five. Yeah. Okay. So the second one is to track your sources as you write. This is for nonfiction people. Keep the reference list, copy the URLs into a spreadsheet, know what page you’re referring to them on. Do not have to create that later, it’s a royal pain. Okay, then the third one is that don’t count on the book to give you direct income. For everybody who gets a six-figure advance there are 10s of 1,000s, who get little or no advance, but understand what you can do with that book to open other doors with it. For me, being a Guerrilla Marketing author twice, opens a lot more doors than just being an author. But even before that, I had a book with Simon and Schuster, I had one with Wiley, I had one with Stackpole, and one with Chelsea Green. So those are names that people recognize, and it’s a credibility builder. But even if you’re self-published, there’s plenty of ways you can build that credibility with the book, by using it to parlay into media interviews, and speeches and all the rest of it. And then like, oh, he’s spoken at the United Nations, whatever. You can build that credibility.

Shel Horowitz
To remember that every book has its own journey, its own story. And the things that worked for one may or may not work for another, even if you think they should. And a related piece to that is that do not assume that your audience is necessarily going to cross over. I did a book on having fun cheaply and a book on frugal marketing that came out in the same year. I thought there was going to be a huge crossover audience, and boy, was I wrong. There were I don’t know, 50 people who bought both books.

Shel Horowitz
So tip number five, is if you do a really excellent book, do not stint on the quality, you want something as good as coming out of New York. You can use that to get press, you can get endorsements, just as if you had published with Random House. And I have had endorsements on self-published books from people like Jack Canfield, who co-created the Chicken Soup series, and Al Ries, who is one of the most respected marketing authors in the world, and a number of others. And so that can be done. And I have a bonus number six, because I like to over deliver. And that’s that consider working with a professional who can really help you through these minefields, because it’s a lot harder if you’re going to reinvent the wheel for yourself out every step.

Janine Bolon
I agree with you on that one. So what is the one thing you most misunderstood about being or becoming an author?

Shel Horowitz
I think this was something that really did shift is that the idea that you can have more authors on the planet than readers was a shock to me. And many of the people I know who self-published a book, they read one or two books a year maybe, or they don’t read any. So that disassociation between the writer, and the idea that other people will read your book, and that maybe you should read others is something that still shocks me. Now, there are plenty of writers, of course, who are voracious readers, I’m a voracious reader. I have in the past few years actually tracked it. And between I think was 77 and 89 books a year. This year, I’m probably going to do more like 60 because I used to use my exercise bike every single morning for 20 minutes and read and now I’m doing every other morning because I’m joining my wife in the cardio class on the alternate mornings. So there’s a little less space for reading but I’m still going to probably read 60 books in 2022.

Janine Bolon
And so, you misunderstood this. I’m trying to track how that story relates to what you misunderstood was the you used to think that authors had more readers?

Shel Horowitz
I thought the authors were readers. And there’s a lot of authors out there who are nonreaders, and I think they’re making a big mistake. I think authors who are readers are much better writers and write with a much clearer idea of who they’re writing for and understand what else has been written in their subject area.

Janine Bolon
I see. Thank you for clarifying. And then what is the primary thing that was the biggest reward for being an author or to being an author for you?

Shel Horowitz
I like to call it the magic triangle of expertise. It’s a three-sided thing where each side supports the other two. Writing is one of those supports. Speaking is another, and consulting is the third. And I find that what will happen is somebody will read my book and contact me and say, oh, do you ever work one on one with clients? Or they’ll say, do you ever speak in front of a public audience? Like, yeah, I do, let’s talk. And then on the other sides of it, if it’s if someone is a consulting client, they might say, you know, I think this organization that I’m part of might be really interested in what you do, would you like to come and speak. So they all build on each other, and seeing them as part of a holistic career as an information and ideas sharer, as opposed to worrying about the specific delivery and like, oh, I’m only a writer, I’m only a speaker. I do have one of the books that’s coming out next year is from a stroke survivor, she’s not going to be a speaker. But for most of us, it’s a really good idea to look at all three sides of those triangles.

Janine Bolon
Thank you so much, Shel. He’s answered our question, and he’s gotten information in store for you. He’s also working on so many other projects, what website is it that people can go to? And how can they find you?

Shel Horowitz
Going beyond sustainability.com. And I should mention that I am planning to offer a mastermind group, I haven’t really set it up yet. But within the next couple of months, I expect to release it for people who work in socially conscious, environmentally conscious businesses and feel like they’ve got a story to tell the world in the form of a book. So this will be a very focused mastermind group with the idea that these are all people working together on books, and they will probably be able to do some co marketing with each other, et cetera, et cetera. Going beyond sustainability is my website for the intersection of social change in the environment with profitable business. I have other websites, but that’s the one that I want you to go to.

Shel Horowitz
And I also because people are listening to you, Janine, I will give an offer that instead of the usual 15-minute free consultation, I will give 30.

Janine Bolon
Thank you, that is so very generous of you. Because I know how, I know how time deficient we all are some days. Yeah. So thank you so much for your time today. And for being our spotlighted author, Shel.

Shel Horowitz
It’s been a pleasure. It’s wonderful to be here with you.

Janine Bolon
And if you are an author or you know of an author that you would like us to spotlight, please visit our website at Author Podcasting.com where you will find the 99 Author Project listed. We talked to all authors from all walks of life as we build out book number 12, which is Advice from Authors to Authors due out in 2023. And this is Janine Bolon signing off with you today and all of us here at the 8 Gates that produces the Janine Bolon Show. We wish you a wonderful week and we encourage you to get your message, your story or your knowledge out into the world and make it a better place just like you hear these authors doing that we’re interviewing this year. We’ll see you again next week. And until then, keep sharing what you know with others keep shining that light that is you and don’t forget to go out today and just do something for yourself that’s just plain fun. We’ll see you next week.

Bryan Hyde
Thank you for listening to the Janine Bolon Show. Be sure to subscribe to our show notes by going to www.theJanineBolonshow.com, where you’ll find additional resources as well as the opportunity to sign up to receive our program in your email each week. Be sure to visit our sponsor at www.the8gates.com.

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